Have you heard of “content marketing?”
Maybe you’ve heard marketing people say you should be doing content marketing, but you don’t fully understand what they mean and how you can do it for your own handmade business.
So we’re all on the same page, let’s define content marketing as:
Publishing content (whether that be words, images, or even videos) that your ideal customer would find interesting or useful and then promoting that content.
For example – If you have a handmade jewelry business, you could create some content about how to style your jewelry with different outfits to complete different looks. This is helpful to prospective buyers and can even create a sense of desire for your jewelry!
CREATING YOUR Content
So what type of content should to create and where should you publish it?
Your “type” of content has a couple different facets:
- content format (text, image, audio, video – or a combination)
- publishing outlet (blog post, podcast, YouTube, email, downloadable file, online course, webinar, instagram reels, etc.)
When considering format, consider which format makes the most sense for the content you’re creating – for instance text or audio wouldn’t be the best ways to show how to style jewelry with different outfits. Images or video would be much better suited. Also consider your resources and skills available as well as which format would be more enjoyable for you to create.
When considering publishing outlet, you want to choose based on your chosen content format (for example text content is not suitable for YouTube). You can also choose based on your goals – Want more traffic on your website? Post your content on your website and drive your traffic there!
Content Marketing = Website Traffic
One of the most popular and flexible ways to create content that can start generating more traffic to your website (over time – this is the long game!) is to create a blog.
Create and publish blog posts on your own website. If you have a website built with WordPress, this is incredibly easy because all the blogging tools are built right in. Shopify and Squarespace also have blog tools built in but they are not quite as robust.
Blog posts are flexible because you can include text, images, videos, and even audios right into your post. Bonus tip: You can also create downloadable files to accompany posts so that visitors can opt in to your email list to get access to the file. (Grow your email list which will be yet another way to drive traffic to your website in the future!)
Blogs drive traffic to your website because you will be promoting the content you just made and sending people to that post on your website. They also drive traffic via search engines – HELLO SEO! People searching on the internet about the topic of your content can find your post in search results and click over to your website to learn more.
How to create the perfect blog post (Free Guide)
My friends at ER Marketing Services created a free guide on how to set up the perfect blog post. I checked it out myself and found the tips included are very helpful.
If you want to create a blog for your business but don’t know where to start, this free guide will definitely help you.
- Discover 6 Essential parts of every blog post
- Learn how to incorporate keywords into your posts
- Tips for exactly WHAT to write about so you avoid writer’s block
- What the heck is a CTA and how to use it
- How to make your post “Pinnable” for Pinterest lovers
Here’s the link to check it out: How To Set Up The Perfect Blog Post
Let me know what you think!