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Have you heard of “content marketing?” Maybe you’ve heard marketing people say you should be doing content marketing, but you don’t fully understand what they mean and how you can do it for your own handmade business. So we’re all on the same page, let’s define content marketing as:Publishing content (whether that be words, images,…

Should you Sell on Etsy or Own Website? Which is better: Etsy vs own website? Seems like so many sellers have a love/hate relationship with Etsy. One minute your shop is running smoothly: orders are flowing in, customers are leaving you 5-star reviews, and all is good in the world. Then, seemingly out of nowhere,…

When you have decent website TRAFFIC but no SALES rolling in…. what gives!?  Driving traffic to your site is hard work – don’t let it go to waste! I can help you!  Here are some very common reasons why website visitors don’t convert and some potential root causes for traffic to website but no sales. Why…

Who else need a craft retreat in California? A little fun injected into business? Some time to step away from the hum drum day-to-day and get hands-on when it comes to building and growing your business? YEP. ME TOO. I’m excited to share about an event I’m attending in Spring 2022. Craftcation: Business + Makers Conference is…

If you have a brand that embraces sustainability, then you might be trying to come up with some eco-friendly packaging ideas for your products. You have probably thought about your package design, tags, and labels look. You have probably put much consideration into shipping supplies and inserts like business cards, coupon cards, or post cards.…

Updated: 7/20/2020 I know you love your business and you enjoy the work you do. But imagine taking a looong weekend (Weds-Sun) off away from the day-to-day order fulfilling, production, social media posting, etc. Not just that, imagine you go on an adventure to southern California for your long weekend. But this isn’t just a…