When you have decent website TRAFFIC but no SALES rolling in…. what gives!? Driving traffic to your site is hard work – don’t let it go to waste! I can help you! Here are some very common reasons why website visitors don’t convert and some potential root causes for traffic to website but no sales.
Why aren’t people buying your handmade products and how to increase online sales in 2021
Watch Here or Scroll down to read below
Watch this video and look over your website and see if there are areas for improvement! 📈
1. Don’t see a need for it
If the website visitor doesn’t understand how your product will benefit their life or help them achieve a goal, they won’t feel compelled to purchase. If the customer’s desire is to create a cozy reading nook, show photos of your hand knit throws over a cozy arm chair with a book and steaming warm beverage nearby.
2. No urgency
If you have a visitor that loves your product and wants it, awesome. But that doesn’t mean they will buy it. Oftentimes people delay purchases – “next time.” Add a little urgency to encourage the sale today. Communicate holiday shipping expectations and cut off dates. Add expiration dates to promotions.
3. Low trust
They want it and they want it now. The next hurdle is earning the visitor’s trust so they feel comfortable inputting their personal info and credit card details. Design, contact info, social links, checkout options, and more factors all play a role in how trustworthy you appear. Any red flags can kill the sale.
Website visitors may hesitate or leave the website completely if they feel overwhelmed. Too many products on one page, too many variant options on a product, or a design that is too busy or crowded can overwhelm visitors. Create a clean uncluttered user experience.
5. Your Checkout is broken
Seems obvious, right? If you’re doing everything right but your checkout is too complicated, too long, or simply doesn’t work a throws an error, visitors will leave and shop elsewhere. Not everyone will be persistent enough to contact you and let you know the checkout is broken. Test it yourself before the Holiday season!
Fix your website and increase online sales 2021
If you have traffic but no sales, you’re leaving money on the table.
Optimize the shopping experience for your customers and maximize your website potential this holiday shopping season (Black Friday, Small Business Saturday, Cyber Monday, etc).
WANT SOME HELP to make more sales online?
If you aren’t 100% sure why your website is getting traffic but no sales (your visitors aren’t reaching checkout!) and you want some help, I’m offering Pre-Holiday Website Audits now thru Nov 10, 2021. I will comb through your site and offer my professional web designer opinion. It’s easy. Just sign up and send me your website URL and I will send you a video screenshare walking through your site and pointing out any red flags, technical errors, design suggestions, issues, or points of confusion – allowing you to get inside the heads of your customers and find out their thoughts and potential hesitations!
Ecommerce Website Audit$145.00
Is your website Holiday-Ready? 🛍️🛒🎁
Let me help you prep for this upcoming shopping season and let’s make it your most successful yet!
Let’s do a Pre-Holiday Website Audit 🎅💻
🔎 A personalized evaluation of your website
📈 Tips to improve the design, buyer experience, and SEO.
💻 My top 5 recommendations for your website
✔️ Pre-Holiday Website Checklist PDF download